Money makes the world go round: A blog about the business and culture of all things entertaining in the world of theater, television, film, music, art, gadgets, gizmos and other life necessities (and probably other things, knowing myself)

Tuesday, November 23, 2010

Show Me Your

So here's another “underdog” entertainment business story...

Indieflix, an online independent film distribution company, made headlines in September when they launched Film Festival in a Box (FFB), a game the size of a pizza box, also used as a distribution platform, in Times Square. In each cardboard box, four films are strategically placed in versions, such as Comedies, Pottymouth Comedies, and Powered by Girls
After players watch the four films, they can vote online for their favorites and the chosen filmmakers are eligible for monetary prizes.  The physical box can be purchased through Indieflix’s Web site or a small number of boutique stores for $14.99.

Indieflix started in 2004 when Scilla Andreen set out to create a fair distribution option for independent filmmakers, specifically the “little guys,” while working as a costume designer on the set of “The Wonder Years.” More importantly, Andreen wanted to expose and create awareness for low budget films to the community. 

“It’s about getting people physically together,” said Alex Bush, programmer and executive assistant to Andreen. “People have an idea of what they think indie films is…it’s like ‘put on your turtle neck and lets go cry for an hour.’ ”

“But watching indie films doesn’t have to be a dark and sad experience.”

Eventually, Indieflix hopes to move towards being entirely digital.

In the past decade, more people are able to make films and tell their stories with cheaper camera and editing software costs. But as film production becomes more accessible, with so many films, it is more difficult for every film to find an audience, said marketing manager of a New York City's film company

“The simple fact is, some films break through and some films do not,” he said.
Every low-budget indie film I have ever watched – with the exception of one or two – there is always some morbid underlying message and I am embarked with reactions of “Geez, what the heck is going on?” or “That was kind of gross” but I'll take Bush's expertise above and try it again. Perhaps indie films can be a joyful experience. Either way, you can't help but cheer on the underdogs here. Let's hope FFB takes off fast and stays high.

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