In many countries - fortunately - creative disciplines such as music, fashion and art have had a long-standing history so it is welcoming for students to follow in the footsteps of those who came before them. But imagine going to school and not having a standard academic discipline to adhere to.
School systems in Vietnam have not quite caught up with the country’s breakthrough into international mainstream and students are forced to learn on their own – researching and discovering their idols and coming up with new ideas.
The lack of resources and support from school may initially be a halt but in a sense, Vietnamese youngsters are truly blank slates. They are given markers and pens and its up to them to make up their own rules, their own fashion, their own paths to greatness.
More exciting news: recently, the first television channel and Web site dedicated to urban music has been launched in the fast-changing country. Jennifer Ravolet, creative director at Yan TV, traveled from France to tell the story about the beginning of a new chapter in Vietnam’s media world.
Music television and Web sites make up huge industries almost everywhere else in the world; it’s exciting that something with such successful roots in other places is finally having its “first” in Vietnam.
Aside from music videos and entertainment news, Ravolet will try to spread cultural values and establish a strong brand and identity for Yan TV.
Vietnam’s Web site dedicated to music (www.vnclubbersguide.com.vn) features news and international trends and names in the industry.